Affiliate Marketing - The Risks of Platform Dependency: Policy Changes and Revenue Impact

In this video; I discuss the dangers of platform dependency, where businesses rely too heavily on a single platform like Google, Amazon, or social media.[00:49]

I emphasizes the importance of building a sustainable business that is not entirely dependent on these external platforms, which can change policies and shut down accounts at any time.[12:50]

Instead, I advocate for building an email list as the core of one's business, as it provides a direct connection to customers that cannot be taken away.[12:08]

I encourage you to use social media and advertising platforms to drive traffic and attention to your own business and email list, rather than building the entire business on those external platforms.

The key is to have a stable, recurring revenue-generating business model that can withstand changes in the online landscape. [11:42]

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