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COLLIN CADMUS PODCAST: Episode 27 Jen Allen-Knuth
Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jen Allen-Knuth.
Jen graduated from Penn State University in 2003 and then started her career as an Account Analyst for CEB, where she spent over 14 years crushing her way up the ladder through 8 different sales positions including large enterprise.
After CEB Jen spent the next 4 years closing enterprise deals for Challenger, before founding her most recent and current venture DemandJen, where she delivers keynotes and workshops to help sales teams generate pipeline and defeat the buyer status quo.
I’ve been following her content on LinkedIn for a long time, if you’re not already, you should too, and I’m excited to get her thoughts on all that’s changing in B2B sales and find out what she thinks is working and what isn’t for generating pipeline in 2024 and beyond.
Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.
Without further adieu, let’s dive in and get her thoughts.
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TOPICS:
00:00:00 Intro
00:02:46 Outbound Sales is Broken
00:05:51 Growth-at-all-Cost
00:13:51 AI in Sales
00:23:47 Sales Quota Attainment
00:34:13 Quality vs Quantity
00:43:00 Tactics That Work
00:50:28 Best Sales Tools
00:54:59 DemandJen
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QUESTIONS:
1. What’s broken with B2B outbound and how did we get here?
2. What’s happening to the Growth-at-all-Cost model?
3. What’s your take on AI in sales over the next 5-10 years?
4. What do you think is the reason for low sales quota attainment?
5. Should reps focus on quality or quantity for outbound?
6. What tactics actually work today for outbound?
7. What are the best sales tools in your stack?
8. What is DemandJen?
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LINKS:
DemandJen: https://demandjen.com
Jen on X: https://x.com/demandjenallen
Collin on X: https://x.com/collincadmus
Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system
Sales Coaching: https://www.collincadmus.com/sales-coaching
Founder Coaching: https://www.collincadmus.com/founder-coaching
Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast
Revenue Growth Blog: https://www.collincadmus.com/blog
--
Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.
Available on: YouTube, Rumble, Spotify, and Apple Podcasts.
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