Which Two Asset Types May Also Be Served As Automated Assets At The Account Level?

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In this video, we explore how automated assets can boost the performance of your Google Ads account. Specifically, we focus on two key asset types that can be served automatically at the account level: dynamic callouts and dynamic sitelinks.

Dynamic callouts are short text snippets that highlight the benefits or features of your product or service, such as free shipping. Google generates these automatically based on the relevance to your business, saving you time and ensuring your ads are always up-to-date.

Dynamic sitelinks, on the other hand, are additional links that appear below your main ad, directing users to specific pages on your website like contact pages or product categories. Google automatically generates these links based on the content on your site to enhance user experience and engagement.

Both of these automated assets make your ads more dynamic, relevant, and appealing, ultimately helping you achieve better results with less manual effort.

Watch the video to learn more about how these features work and how they can improve your Google Ads strategy!