Why Selling Multiple High-Ticket Items Might Not Be a Win | ActualHuman.com

As a salesperson, selling multiple items at once can seem like a big win, but it may not always be the best strategy—especially for higher-ticket products like cars, electronics, or jewelry. If a customer walks in wanting to buy two or five of your items, it's tempting to go for the sale, but this could actually lower your closing ratio. Why? Because objections and budget issues on one item can affect the entire deal.

In this video, we break down why it's often better to focus on one item at a time, especially when working with high-value products, and how trying to close multiple sales at once could cause more problems than it solves.

Want more insights or advice on your sales strategy? Visit www.actualhuman.com to schedule a live one-on-one consultation with an expert.