Staying Focused On One Marketing Tactic at a Time in a Family Law Firm

There are limitless marketing tactic options available to a family law firm. It can be overwhelming.

One of Sterling Lawyers' most successful marketing strategies has been to focus on one tactic at a time.

In this show, I articulate why to focus on one tactic:
1 - Allows enough time to yield results
2 - Avoids switching costs
3 - Enables achieving mastery
4 - Builds momentum

And how to do this:
1 - Identify your best tactic
2 - Get clear on your target audience
3 - Refine your message through testing
4 - Be data-driven

Do these things and win!