Black Friday Sales Surge As Taylor Swift Fans Flock to Target Stores

Black Friday Sales Surge As Taylor Swift Fans Flock to Target Stores

Taylor Swift fandom took over Black Friday sales at American retail firm Target. Swift's fans braved freezing temperatures to grab exclusive items, including her new book inspired by the record-breaking Eras Tour and updated vinyl and CD versions of "The Tortured Poets Department: The Anthology." With shelves emptying early in the morning, Taylor Swift-related items appear to have helped Target fight slowing sales this holiday season. Last week, Target forecast holiday-quarter sales and profit below Wall Street estimates, sending its shares tumbling. According to reports, Target will begin offering Taylor Swift-related items on its app and website on November 30.