Lina Seiche - Setting Roots In El Salvador | Ep. 53

My guest today is Lina Seiche, a writer, cartoonist, coffee (marketing) person, and the founder of Little HODLer - an educational character created to educate about sound money. Its online store has plushies, comic books & prints, and Lina is now working on Little HODLer school text books for young children in El Salvador, about financial literacy & Bitcoin.

In this episode, Lina talks about her bold move from Germany to El Salvador and how she turned her e-commerce brand into a success story. We explore what’s happening in El Salvador right now, from its progress as a nation to the importance of teaching financial literacy to younger generations. Lina shares her thoughts on sovereignty, trusting principles of liberty and prosperity, governance and leadership. Despite global challenges, she talks about the hope and purpose she’s found in El Salvador and how President Bukele & El Salvador are setting an example for the world. We also touch on why Bitcoin and self-custody are so important for financial freedom, why good coffee and good branding make a difference, and what do plushies have to do with all of that :)

Tune in for an inspiring conversation about personal responsibility, optimism, and the potential for real change.

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-- SPONSORS --

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-- SPECIAL OFFERS --
►► Enjoy the Little HODLer products, learn about sound money while having fun! use code EFRAT for 10% off on non-sale items
►► Get 10% off on all books, inc. “The Inverse of Clown World”, using the code EFRAT https://bitcoininfinitystore.com

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-- LINKS –
Lina Seiche Twitter: https://x.com/LinaSeiche
The Little HODLer Website: https://thelittlehodler.com
Efrat's Twitter: https://twitter.com/efenigson
Efrat's Telegram: https://t.me/efenigson
Watch/listen on all platforms: https://linktr.ee/yourethevoice
Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson ⁠
Support Efrat with Bitcoin: https://geyser.fund/project/efenigson

-- CHAPTERS --
00:00 Coming Up…
01:04 Welcome & Intro to Lina
04:35 Lina's Life Journey to El Salvador
10:17 The Evolution of Little HODLer
11:40 Finding Stability in El Salvador
13:16 The Optimism of El Salvador
16:45 An Open Minded Government
18:40 Creating Impact Through Education
21:31 The Understanding of Money
25:25 El Salvador's Global Influence
27:26 Breaking Free from IMF Dependencies
31:20 A Peaceful Revolution & Perception of Leadership
38:26 A New Societal Framework Is Needed - El Salvador Is Doing It
42:45 Salvadorians Trust In Government & Bitcoin
47:35 Cultural Conditioning, Indoctrination & National Identity
56:20 Reciprocal Relationship of Respect Between Government & People
58:50 Self-Custody of Bitcoin and Financial Sovereignty
1:08:19 El Salvador Coffee & The Presidential Coffee
1:15:36 Hope and Purpose in Challenging Times