Ep#458 Kevin Lavelle: Behind the Scenes: Building a Brand That Helps Families Rest Easy

Full episode details here:⁠ ⁠⁠https://links.growthandscaling.com/458⁠

What if you could reclaim a billion hours of sleep? ⁠Kevin Lavelle⁠, a father, husband, and two-time founder, made that possible with Harbor’s world-leading baby monitor and Remote Night Nanny service. He also revolutionized menswear with Mizzen+Main, the first performance fabric dress shirt, which generated nine-figure revenue.

In this episode, Kevin shares how he transformed baby monitors with smart features like cloud integration and affordable sleep support. He also reveals lessons from growing Mizzen+Main, including building athlete partnerships, leveraging podcast sponsorships, and the power of customer feedback.
Kevin opens up about early challenges at Mizzen+Main, including uncertain sales and breaking into wholesale markets. By focusing on value and listening to customers, Kevin turned rejection into success. Tune in to Behind the Scenes: Building a Brand That Helps Families Rest Easy for more!

Ways to connect with Kevin Lavelle:
🔗 Website:⁠ https://www.harbor.co/⁠
🔗 Company Twitter:⁠ https://twitter.com/harborsleep⁠
🔗 Company Facebook:⁠ https://facebook.com/harborsleep⁠
🔗 Company Instagram:⁠ https://instagram.com/harborsleep⁠
🔗 Personal LinkedIn:⁠ https://www.linkedin.com/in/kevinlavelle/⁠
🔗 Company LinkedIn:⁠ https://www.linkedin.com/company/harborsleep/⁠

What’s in this episode:
01:11 Who is our guest for today and what is his background
02:30 How has his new product impacted families
03:45 How is his baby monitor solving sleep issues
06:10 What is the second innovation his company offers
07:20 ⁠captainscouncil.com⁠
10:16 What clicked for him during his first business’s growth
11:03 How did he achieve leverage through target markets and marketing
14:22 What advice has shaped his approach to distribution
16:02 How did he solve challenges for boutique operators
20:40 What surprises has he faced in partnerships
21:56 What is his approach to different buyer personas
23:16 How does he evaluate if a store aligns with his brand
24:46 What steps did he take to build customer insights
25:42 Why is talking to actual customers crucial for him
28:20 How does he recommend gathering customer data
28:33 What practical steps can he suggest for customer research
30:55 What resources does he offer to help families

👉 I highly suggest you watch this entire exchange between Kevin Lavelle and ⁠Todd Westra⁠.
👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

✅ 1. Subscribe and Listen to ⁠⁠The Growth and Scaling Podcast with Todd Westra ⁠⁠
✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉⁠https://content.toddwestra.com/⁠
✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉⁠⁠https://captainscouncil.com/home⁠⁠
✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉⁠https://outreach.withmoku.com/⁠