PropTech REVOLUTIONIZES Multifamily Real Estate in 2024

At CREtech 2024, Dani Black, CRO of AppWork, delivered powerful insights into the ever-evolving PropTech landscape, especially in the multifamily industry.

Dani shed light on the growing demand for operational and maintenance technologies, pointing out a significant gap in tech adoption for maintenance compared to the rapid advancements in marketing and leasing. Despite the rise of AI tools for mapping and inspections, many companies still rely on outdated, paper-based systems for maintenance tasks.

Her key advice? Choose user-friendly, mobile-ready technology designed specifically for technicians—not just leadership—to align with the expectations of today’s tech-savvy workforce.

AppWork is taking a major step forward with the upcoming release of asset tracking features and enhanced AI integration for troubleshooting and training support, all aimed at driving efficiency and innovation in multifamily maintenance.