Russell Jacobs from RJ Cars | Ep: 5

Gearheads n' Gasoline: Restoring Dreams with RJ Cars

Get ready to rev your engines! In this episode, we sit down with Russell Jacobs, the mastermind behind RJ Cars, a legendary auto body restoration shop. From humble beginnings to building a thriving business, Russell spills the beans on the challenges and triumphs of bringing classic cars back to life.

Discover the secrets to running a successful restoration shop, including hiring the right crew, managing money, and finding top-notch parts. We dive deep into marketing magic, from print to social media, and learn which strategies to avoid. Plus, Russell shares his passion for giving back, the importance of youth mentorship, and his vision for the future. Don't miss this adrenaline-fueled conversation!

Guest Bio:
Russell Jacobs is a seasoned automotive restoration expert with over 35 years of experience. As the founder and owner of RJ Cars, based in Arkport, New York, he has overseen the meticulous restoration of over 95 classic and muscle cars. Known for his particular passion for Mopars, Russell has built a reputation for excellence in the industry, with his work featured in publications like Mopar Muscle, Mopar Collector's Guide, and The SHOP Magazine. His expertise has also led to appearances on expert panels and regular showcases at the Carlisle Chrysler Nationals.

Guest
Email: rjacobs@rjcars.com
https://www.rjcars.com/
https://www.facebook.com/RJCARSINC
https://www.instagram.com/rjcarsinc/
https://www.linkedin.com/company/rj-cars-inc-ny/

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Hosts:
Barry Alt, Motorhead Digital
Email: maximizesales@motorheaddigital.com
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket niche market. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence Their signature programs—Location, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and overall digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee which he still proudly serves. Barry is a sought-after speaker at prominent events like the SEMA Show, a regular contributor to THE SHOP Magazine, and a featured guest on various aftermarket industry podcasts where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
Email: annette@annettebauercreative.com
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio and Video Production by: Mantis Media: https://www.mantismediarochester.com/