Mark Beatty from Red Line Synthetic Oil | Ep: 2

In Episode 2 Mark Beatty with Red Line Oil discusses his emotional connection to racing and the importance of honoring the legacy of those who came before. He also talks about the challenges and opportunities in the racing industry, including the need to stay involved in shaping regulations and laws.

Mark emphasizes the importance of innovation and keeping the sport alive by embracing new ideas and reaching out to new generations. Lastly, he shares insights on how teams and drivers can demonstrate their value to sponsors beyond track performance.

In this conversation, Mark Beatty discusses the role of social media in attaining and retaining sponsorships in the motorsports industry. He emphasizes the importance of engaging with sponsors on social media and showcasing gratitude for their support. Mark also highlights the value of social media in building a brand and connecting with audiences.

He shares personal stories of facility improvement and emphasizes the responsibility of race tracks and venues in providing a positive experience for spectators. Mark offers advice for the next generation in motorsports, encouraging them to trust themselves and take risks. He concludes by giving a shoutout to Mike Salinas and expressing his appreciation for his impact on the sport.

Mark’s Bio:
Mark Beatty is the Brand/Marketing Director for Red Line Synthetic Oil for last 3 years. Before that he worked with V. Gaines in Denver Colorado as business development director for V’s family of racing companies: Winberg Crankshafts, GRP Connection Rods, Gibtec Pistons, Fineline Graphics, and Black Diamond Media Productions to name a few.

Mark has been a race car guy since high school when he worked at Bandimere Performance. Yes, the same Bandimere as the speedway - they used to own 3 speed shops in Denver as well. He was a counter guy at their big store in Alameda.

Mark raced his first car which was a 63 1/2 Falcon Sprint, then shared a super comp dragster, and worked with Joe Shalkowski on his NHRA B-ED he ran in Comp. After that, Mark announced at Bandimere Speedway for almost 9 years which led to announcing opportunities at KRP and a few other tracks.

Mark Beatty, Red Line Synthetic Oil
http://www.redlineoil.com/
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Barry Alt is a 25-year veteran in the digital marketing space and the proud owner of Motorhead Digital. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence, Barry's Site and Marketing Maximizer™ programs are designed to supercharge clients’ websites, social media, and their entire online presence to attract more lucrative leads. Barry extends his passion for the automotive aftermarket by partnering with Operative Talent and collaborating with his local car club to educate young people in high school and early college about opportunities in the automotive aftermarket and with grassroots race teams.

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Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

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