Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.

Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.