2025 Amazon FBA Fee Updates and Big TikTok Test | Helium 10 Weekly Buzz 11/21/24

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Update to US referral and Fulfillment by Amazon fees for 2025
https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025

TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping
https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/

Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe
https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe

Sponsored Brands forecasting for impressions and clicks is now available in the advertising console
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/

eCommerce Growth Outpaces General Retail Sales, Hits 15.6%
https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/

Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU.
https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/

Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales

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In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:50 - 2025 Amazon Fees Update
04:56 - TikTok Link Testing
07:51 - Rufus in EU
09:11 - Sponsored Brand Forecasting
10:02 - E-Commerce Gains
10:48 - DSP Targeting Update
12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
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Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
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