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Jolly Green Giant Money (That's What I Want) Louie Louie The Kingsmen
Jolly Green Giant Album: Kingsmen, Vol. 3 (1965)
Money (That's What I Want)
Louie Louie Album: Louie Louie: The Kingsmen In Person (1963)
by The Kingsmen
Jolly Green Giant is based on a jingle used in Green Giant vegetable commercials. It starts with "In the valley of the Jolly... (ho, ho, ho)..."
Libby Foods, owners of Green Giant, wasn't too sure what to make of Jolly Green Giant. The West Coast office sent the group boxes of vegetables to give away at concerts, the East Coast office sued the Kingsmen for "defamation."
Jolly Green Giant has different lyrics, but uses the same melody as The Olympics' 1960 song, "Big Boy Pete," which was a favorite of the Kingsmen. They often performed it in concert.
The group claimed to have recorded over 800 songs, including both "Big Boy Pete" and "Jolly Green Giant." The latter song was recorded as a joke, the group never expected it to be released.
"Money (That's What I Want)" is a rhythm and blues song written by Tamla founder Berry Gordy and Janie Bradford, which was the first hit record for Gordy's Motown enterprise. Barrett Strong recorded it in 1959 as a single for the Tamla label, distributed nationally on Anna Records. Many artists later recorded the tune, including the Beatles in 1963 and the Flying Lizards in 1979. In 1964, a single by the Kingsmen reached no. 16 on the Billboard Hot 100, No. 6 on the US R&B charts, and No. 24 in Canada in 1964.
Money (That's What I Want) developed out of a spontaneous recording session at the Hitsville studio A in Detroit. Gordy and Strong began by improvising on piano and vocals and were joined by Benny Benjamin on drums and Brian Holland on tambourine. Authors Jim Cogan and William Clark only identify the guitarist and bass guitarist as "two white kids walking home from high school [who] heard the music out on the street and wandered in to Hitsville [and] asked if they could play along." They add "Strong claimed he never saw the two boys who played bass and guitar again." However, the guitarist has also been identified as Eugene Grew, who claimed that Barrett showed him what to play.
Barrett begins with a bluesy piano riff, with the rest of the instruments gradually falling in. The figure is a key element of the song and is repeated throughout the piece by the piano, bass guitar and guitar, with background vocals by the Rayber Voices. Author Nick Talevski calls the song an "R&B classic" and it is identified as having a "Detroit R&B sound" by Mark Lewisohn. Music journalist Charles Shaar Murray describes "Money" as "one of the earliest Motown classics from the days when the label left some of R&B's rough edges in place."
"Louie Louie" was written by an R&B singer named Richard Berry in 1955. With his group The Pharaohs, he was also the first to record the song; it got some airplay in some cities in the Western US when it was released in 1957. Various garage bands heard it and started covering the song until it became a phenomenon with the Kingsmen's 1963 version. While much of the song's notoriety comes from the indecipherable lyrics, in Berry's original version the words are quite clear. The song is about a sailor who spends three days traveling to Jamaica to see his girl.
Dwight Rounds, author of The Year The Music Died, 1964-1972, writes:
The words to "Louie Louie" are almost impossible to understand, and are rumored to be obscene. No question that this added significantly to the sales of the single. There was probably a leak somewhere that the lyrics were obscene; otherwise no one would have realized it. This was the most ingenious marketing scheme ever. The FBI tried to track down Richard Berry, The Kingsmen, and various record company executives. They were never able to determine the actual lyrics used. The Kingsmen insisted they said nothing lewd, despite the obvious mistake at the end of the instrumental, where Jack Ely started to sing the last verse one bar too soon, and can be heard yelling something in the background. Ely also said that he sang far away from the microphone, which caused the fuzzy sound, and that the notoriety was initiated by the record company. The words sound much more like the official version seen below, especially the word "rose" instead of "bone." The lyrics rumor was a sham. The official lyrics are listed below in plain print, with one of the many alternative versions in italics.
Chorus: "Louie, Louie, oh no. Me gotta go. Aye-yi-yi, I said. Louie Louie, oh baby. Me gotta go."
"Fine little girl waits for me. Catch a ship across the sea. Sail that ship about, all alone. Never know if I make it home."
"Three nights and days, I sail the sea." Every night and day, I play with my thing.
"Think of girl, constantly." I f--k you girl, oh, all the way.
"Oh that ship, I dream she's there. On my bed, I'll lay her there.
"I smell the rose in her hair." I feel my bone, ah, in her hair.
"See Jamaica, the moon above." Hey lovemaker, now hold my thing.
"It won't be long, me see my love." It won't take long, so leave it alone.
"Take her in my arms again." Hey, senorita, I'm hot as hell.
"Tell her I'll never leave again." I told her I'd never lay her again.
The FBI launched an extensive investigation into this song after Indiana governor Matthew Welsh declared it "pornographic" in early 1964 and asked the Indiana Broadcasters Association to ban it. The investigation spanned offices in several states, with technicians listening to the song at different speeds trying to discern any obscene lyrics. None were found; the FBI eventually figured out what happened when they contacted the FCC. The report details this correspondence:
"She explained that for approximately two years her company has been receiving unfounded complaints concerning the recording of 'Louie Louie.' She advised that to the best of her knowledge, the trouble was started by an unidentified college student, who made up a series of obscene verses for 'Louie Louie' and then sold them to fellow students. It is her opinion that a person can take any 45 RPM recording and reduce its speed to 33 RPM and imagine obscene words, depending upon the imagination of the listener."
Many bands in the Northwest US played this at their concerts. The Kingsmen lifted their version from The Wailers, a Seattle band who missed out on the song's success.
The Kingsmen version of this song was prominently featured in the 1978 film Animal House, starring John Belushi, even though the song was released in 1963 and the movie is set in 1962.
The song cost a mere $50 to record. The Kingsmen went to the studio after a radio station executive in Portland saw them perform it live and suggested they record it.
Paul Revere and The Raiders, also on the Northwest touring scene, recorded their version of Louie Louie the day after The Kingsmen at the same studio. Their version was superior musically, but was just a regional hit because they could not generate the publicity The Kingsmen did.
This was the only Kingsmen song with lead vocals by Jack Ely. Before it became a hit, he quit when band leader Lynn Easton assumed vocals and ordered Ely to drums. On TV performances, Easton would lip-sync to Ely's vocals.
Ely later tried to capitalize on the success of "Louie Louie" by releasing similar songs on his own, including "Louie Louie 66," "Love That Louie," and "Louie Go Home."
In the FBI report, the alleged dirty lyrics were submitted by some concerned citizens, which the agency compared against the copyrighted published lyrics. The offensive lyrics FBI lab workers were listening for were:
Lou-ai Lou-ai Oh, no
Grab her way down low
This line least clear
There is a fine little girl waiting for me
She is just a girl across the way
When I take her all alone
She's never the girl I lay at home
(chorus)
Tonight at 10 I'll lay her again
We'll f--k your girl and by the way
And... on that chair I'll lay her there
I felt my bone... in her hair
(chorus)
She had a rag on, I moved above
It won't be long she'll slip it off
I held her in my arm and then
And I told her I'd rather lay her again
(chorus)
Louie Louie became a national hit when a disc jockey in Boston played it and declared that it was the worst song he ever heard.
According to lead singer Jack Ely, the studio had a 19-foot ceiling with a microphone suspended from it. Ely claims that was the cause of the "garbled" lyrics, but Paul Revere and the Raiders recorded their version of "Louie Louie" in the same studio the day after the Kingsmen's session and their partly ad-libbed lyrics are clearly heard.
On August 24, 2003, 754 guitarists played this at "Louie Fest" in Tacoma, Washington. The event was held to raise money for music programs. Dick Peterson from The Kingsmen was one of the guitarists.
The "see" in the line "see Jamaica" comes in one line too early and is repeated.
Louie Louie was used in the 1996 movie Down Periscope with Kelsey Grammer. As a submarine captain in a series of war games, Grammer and his crew sing this song loudly to confuse their pursuer's radar into thinking that they were a fishing trawler full of drunk fishermen.
Iggy Pop recorded a version with new lyrics for his 1993 album American Caesar. His band The Stooges would often play the song and change the words to the supposedly offensive lyrics. This version of the song was the last one they played at their February 9, 1974 show at the Michigan Palace, which would be their last until a reunion in 2003.
According to Kenny Vance, who was the musical director on Animal House, John Belushi sang in a garage band that used to perform Louie Louie at fraternities. Belushi would sing his version of the dirty lyrics, which he did in the studio while recording his vocals for the movie. Sadly, the tape of Belushi singing his dirty version of the song was lost in 2012 when Hurricane Sandy wiped out Kenny's home in Queens.
In the 1990 movie Coupe de Ville, Patrick Dempsey, Arye Gross and Daniel Stern star as brothers who have an argument over the meaning of Louie Louie. They debate if it is about lovemaking, or if it is a sea shanty.
In 1966, The Sandpipers took Louie Louie to #30 in the US. Another notable cover: The West Coast punk band Black Flag recorded it in 1981 and released it on their album The First Four Years.
Louie Louie was used in a 1986 commercial for California Cooler wine coolers. The beachgoers in the clip sing along to the tune.
This is one of the most famous rock songs of all time, but The Kingsmen were not museum material. The Rock and Roll Hall of Fame took this on by inducting "Louie Louie" into a "singles" category in 2018 along with five other songs performed by artists who were not in the Hall:
"The Twist" - Chubby Checker
"Rocket 88" - Jackie Brenston and his Delta Cats
"Rumble" - Link Wray
"A Whiter Shade Of Pale" - Procol Harum
"Born To Be Wild" - Steppenwolf
Ray Manzarek told Rainer Moddemann of The Doors Quarterly that the first song Jim Morrison ever performed on stage was Richard Berry's "Louie Louie." This was while Manzarek was in Rick & the Ravens; Morrison wasn't yet part of the band, but Manzarek called him up to sing it. Morrison sang himself hoarse.
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