Is Jake Paul the New Face of Boxing? The Numbers Say So

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The world just witnessed Jake Paul and Mike Tyson break the live gate record for outside attendance in boxing. Netflix confirmed that 60 million households tuned in for the Worldwide Jake Paul versus Mike Tyson fight.

Household streams peaked at 65 million. The live gate surpassed $18 million in revenue. It's the biggest live gate outside of Las Vegas for a boxing event. This fight was highly anticipated.

How do I know? The numbers tell me so. The subscription streaming service also said 50 million households watched Katie Taylor take on Amanda Serrano, making it the most-watched professional women's sporting event in U.S. history.

The fight was also streamed in more than 6,000 bars and restaurants in the U.S., setting the record for the sport's largest commercial distribution. And let's not talk about the watch parties being held by Mike Tyson fans worldwide.

"The boxing mega-event dominated social media, shattered records, and even had our buffering systems on the ropes," Netflix posted on X Saturday.

Most Valuable Promotions told CNBC that 72,300 attended the Friday night bout at AT&T Stadium in Arlington, Texas. The Dallas Cowboys stadium has a seating capacity of 80,000.

It was the biggest boxing gate in history outside of Nevada. The previous record was $9 million in gate receipts for the 2021 fight between Canelo Álvarez and Billy Joe Saunders at AT&T Stadium.

The fight dominated the social conversation, with #PaulTyson becoming the number one trending topic on X, formerly Twitter.

Nakisa Bidarian, co-founder of MVP, told CNBC's "Closing Bell" on Friday that Tyson and Paul will make eight figures from this fight and Taylor and Serrano will also have record paydays for women's boxing.

Katie Taylor and Amanda Serrano made their highest paydays fighting on Jake Paul's undercard as the co-main event. Mario Barrios made his biggest payday as well.

Jake Paul can pay real fighters more money than they've been paid by their promoters. There's a market for crossover boxing. A market is any place or venue where buyers and sellers can exchange goods and services.

A market may be physical, like a retail outlet, or virtual, like an online brokerage with no physical contact between buyers and sellers. In boxing the market are boxing fans.

Jake Paul has created crossover boxing fans who love combat sports. Crossover boxing is where celebrities, influencers, and athletes from non-boxing realms step into the ring. They’re not just throwing punches; they’re blending sport and spectacle.

There are 3 reasons why Crossover boxing is popular.

Celebrity Influence: Familiar faces in unfamiliar settings? It’s a recipe for intrigue. Marketing Magic: The build-up, the banter, the drama – it’s a marketer’s dream. Fresh Audience: New faces bring new fans.

The sport isn’t just for purists anymore. In this format, athletes from different codes, such as MMA fighters, professional wrestlers, or even social media personalities, step into the boxing ring to compete against each other or pro boxers.

This blending of backgrounds and skill sets has attracted fans from across the globe, providing an intriguing twist to traditional boxing. Traditional boxing has opened up the door for Jake Paul because they stopped putting on the best fighting the best.

Traditional boxers in America hide behind trainers, promoters, networks, YouTube channels, reporters, and their fans. Instead of fighting big fights that keep fans engaged.

Your favorite fighters are ducking, making excuses, and cherry-picking. Don't get mad at Jake Paul & Mike Tyson. Get mad at your favorite fighter.

Booger Ray Leonard says Tank Davis is the face of boxing because he's and attraction. He's a draw, and he puts butts in seats. Well, if I were to go by his logic. What does that make Jake Paul?

The New Face of Boxing.

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