Coca-Cola Company's Integrated Marketing Communication Tools | Free Report Example

📝 The Coca-Cola Company is one of the world known brands that use integrated marketing communications as the method of its positive image creation.

🔗 Original essay: https://ivypanda.com/essays/coca-cola-companys-integrated-marketing-communication-tools/

📑 Paper type: Report
📖 Pages: 4
🔠 Words: 1101
📚 Subjects: Business, Marketing Communication
⚙️ Language: 🇬🇧 English

🔎 Works Cited:
Kitchen, PJ & Pelsmacker, P 2004, Integrated marketing communications: a primer, Routledge, Oxford.
Kurtz, DL 2008, Contemporary Marketing, Cengage Learning, Stamford.
Masterman, G & Wood EH 2006, Innovative marketing communications: strategies for the events industry, Butterworth-Heinemann, Oxford.
Mitchell, A 2003, Coca-Cola spearheads a marketing revolution, Marketing Week, vol. 26, issue 34, pp. 28-29.
Peter, JP & Donnelly, JH 2004, Marketing management: knowledge and skills, McGrow-Hill, New York.

🔗 Donate your paper: https://ivypanda.com/essays/donate-paper
🔗 Our Website: https://ivypanda.com
🔗 Our Twitter: https://twitter.com/smartstudynow
🔗 Our Instagram: https://www.instagram.com/ivypanda_studyhelp/
🔗 Our Pinterest: https://www.pinterest.com/ivypandacom/
🔗 Annual Essay Writing Contest: https://ivypanda.com/scholarship-writing
🔗 Annual Video Contest: https://ivypanda.com/scholarship-video