Why is Ohio State Football's NIL Helping Raise Money for Michigan?

It was reported yesterday that Ohio State football's 1870 Collective is partnering with Michigan's Champions Collective in an NIL Rivalry Raise. In the middle of an NIL war between the kings of college football, why would you want to help your arch rival raise money? Seems like an odd move. Let's break down what this means for both Ryan Day and Sherrone Moore's squads moving forward.