MSNBC LOSING VIEWERS: Over Half of Primetime Audience Gone Since Trump’s Election Victory

MSNBC’s viewership plummeted by over 50% in primetime since Election Day, as liberal-leaning audiences appear to be tuning out following President-elect Donald Trump’s overwhelming victory. Nielsen data highlights that MSNBC’s primetime audience fell from 1.8 million in October to just 808,000 recently, with a 57% drop in the critical 25-54 demographic. This decline contrasts sharply with Fox News’ 61% increase in viewers over the same period. Despite years of anti-Trump rhetoric, MSNBC’s “Trump Bump” seems absent this time, with even liberal viewers expressing fatigue toward the network’s divisive tone. Notably, personalities like Joy Reid and Al Sharpton blamed various demographics for Vice President Kamala Harris' loss, pushing a narrative that’s not resonating with viewers. Analysts suggest MSNBC’s repetitive, ideological content is alienating its base, leaving them “emotionally distraught” and seeking alternatives.

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