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Why 99% of People Will Fail: The Hardcore Truth About Entrepreneurship | MTNT POD #90
Bear Handlon is the co-founder of Born Primitive, a top performance apparel brand favored by athletes and tactical pros worldwide. Bear shares his journey from college athletics to building a multimillion-dollar company centered on resilience, mental toughness, and the pursuit of excellence. As the host of The Born Primitive Podcast, Bear delves into topics of performance, leadership, and growth, drawing lessons from his experiences in fitness and entrepreneurship. Tune in for an inspiring conversation on pushing limits, building resilience, and living with purpose.
To learn more about Bear Handlon, follow him on instagram @bornprimitive.
Presented by Sig Sauer.
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Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.
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