Chiropractic Success Secrets: Scaling Your Practice with Strong Leadership and Smart Systems

In the world of chiropractic, how do you go beyond survival and truly thrive in your practice? What does it take to scale a business while maintaining your passion for patient care? For this week’s episode, Dr. Lauryn sits down with Dr. Austin Cohen to dive deep into the art and science of building a successful chiropractic business. From leading with authenticity to setting bold boundaries around your worth, Dr. Cohen shares what it takes to build a practice that not only flourishes financially but also fulfills your deeper mission.

Throughout this conversation, we explore the critical role of strong leadership, the power of well-designed systems, and the mindset shifts necessary to scale. Topics include the pitfalls of early ego-driven decisions, strategies for building high-performing teams, and the difference between multiplying effort and truly scaling a practice. Dr. Cohen also shares his philosophy on overcoming burnout, managing multiple clinics, and staying grounded in the love of chiropractic care.

Dr. Austin Cohen is a leading entrepreneur in the chiropractic industry, owning 14 successful corrective chiropractic clinics. He is also the founder of L5 Marketing, which specializes in helping chiropractors optimize their Google marketing efforts, and Chiro 180, a software company focused on enhancing patient retention and boosting revenue.

His businesses have received numerous accolades, including the Inc. 5000 award, recognition as a “Best Place to Work,” and a spot among Atlanta's Top 75 Fastest Growing Businesses. Outside of work, Dr. Cohen is a devoted family man and an extreme sports enthusiast. He has completed Ironman races, a 100-mile ultramarathon, and the SEALFIT Hell Week Challenge—embodying his life mottos: “Remember Tomorrow,” “Be Where Your Feet Are,” and “Get Comfortable Being Uncomfortable.”

Follow Dr. Austin on Instagram: https://www.instagram.com/draustincohen/?hl=en

Ready to level up your practice? Check out Chiro180! Business development software created by chiropractors for chiropractors: https://chiro180.com/

Sign up for Dr. Austin’s weekly newsletter, Present Joys and Best Practices: https://correctivechiropractic.myflodesk.com/auqs5vx60g?fbclid=PAZXh0bgNhZW0CMTEAAaZ9AVypdk9RdoTJsUngwyUZHQTEQr1sxE5bo1CHGMfsRC3Ev99k7tQ_6s4_aem_Qysbo83xwinFc3S-uzP9TA

00:00 Events for Teams
04:15 CTA
05:20 Guest Bio
07:03 Opening Prayer
09:03 Does It Make Sense
15:33 Emotion, Ego, Confidence
22:21 Can’t Be Everything to Everyone
30:11 What Makes Chiropractic Loveable
34:59 Hustle Era Necessary
40:14 Clarity First
48:33 Hiring & Scaling
58:44 Where to Get More

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