Amazon Visual Search Explained: How Sellers Can Use It to Grow Sales

#Amazon's new visual search features are transforming how customers discover products, and it’s making a big impact on sellers like us. With a 70% year-over-year increase in usage, these updates aren’t just cool—they’re changing how people shop.

Here’s a quick breakdown of the key features:

● Instant Image Suggestions: Shoppers get visual product suggestions right as they type, speeding up decisions.
● Combine Text and Photos: Customers can fine-tune their searches by adding photos and keywords, getting to the right product faster.
● Find Similar Products: The “More Like This” feature boosts discovery by offering alternatives right from the search page.
● In-Search Videos: Videos now appear directly in search results, driving engagement and trust faster than ever.
● Amazon Lens: Customers can circle an item in a photo, and the app will suggest similar products instantly.

💡 Want to dive deeper? Check out my blog for all the insights on Amazon's visual search improvements and what sellers need to know: https://spectrumbpo.com/amazons-visual-search-improvements-what-sellers-need-to-know/

These changes make it easier for customers to find what they want, leading to quicker purchases. As sellers, we need to adapt and think about how to leverage these tools. What’s your take on how these updates will affect your strategy?

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