E.l.f. Beauty's Explosive Growth

1 day ago
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E.l.f. Beauty is thriving! 🌟 The beauty brand posted a 40% sales growth, beating expectations and raising its full-year guidance to between $1.32 billion and $1.34 billion. Shares surged 10% in after-hours trading! With viral marketing and strong appeal across generations, E.l.f. is winning over Gen Z, millennials, and Gen Alpha.

Top retailers like Target and Walgreens are expanding E.l.f.’s shelf space, boosting its growth further. Their strategy of prestige quality at budget prices is paying off big time

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