Ep#455 John Ghiorso: From Retirement to Reinvention: Launching 5 New Agencies!

Full episode details here:⁠ ⁠https://links.growthandscaling.com/455

Meet ⁠John Ghiorso⁠, a post-exit agency founder who scaled and sold his first agency after a decade of success. Since his 2020 exit, he’s on a mission to launch five new marketing agencies, starting with Influence Social, which specializes in LinkedIn marketing for B2B growth.

John outlines his strategic vision for achieving big goals through manageable steps and emphasizes niche focus while cautioning against complacency. He aims to help companies scale using successful sales strategies. However, he also confronts challenges like standing out in a crowded market, managing staffing and client expectations, and adapting to trends like TikTok.

👉 Join us on this inspiring journey! Subscribe to our channel to stay updated on John’s adventures in entrepreneurship, gain valuable insights into agency life, and learn practical tips for launching your own ventures. Don’t miss out—tune in and get inspired to reinvent your own path!

Ways to connect with John Ghiorso:
🔗 Website:⁠ http://orcapac.com/⁠
🔗 Company Twitter: ⁠https://twitter.com/OrcaPac⁠
🔗 Personal LinkedIn:⁠ https://www.linkedin.com/in/johnghiorso/⁠
🔗Company Facebook:⁠ https://www.facebook.com/OrcaPacificLLC/⁠
🔗 Company LinkedIn:⁠ https://www.linkedin.com/company/orcapacific/⁠
🔗Company Instagram:⁠ https://www.instagram.com/orca_pacific_agency/⁠
🔗YouTube: ⁠https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg⁠

What’s in this episode:
00:38 Who is our guest for today, and what does he do
00:49 What led him to start new agencies after his exit
01:07 How did he feel about exiting his first agency
01:10 Why did he decide to come out of retirement
02:34 How does he plan to structure his agency journey
03:45 How does his first agency use LinkedIn for branding
04:32 What’s the role of paid media in his agency’s LinkedIn model
05:22 What’s the goal of his second agency launching in January
08:01 Who is his ideal client or avatar for these agencies
08:38 captainscouncil.com
11:09 What lesson did he learn about timing and scaling in his first agency
12:21 How did a competitor achieve higher growth than he did
13:53 Why did he choose to focus solely on Amazon in 2016
18:18What advice does he give to someone struggling with too many product options and unsure what to prioritize
22:11 How does he view the role of agencies in filling gaps created by rapid technological changes
24:55 How does he approach building niche agencies with strong leaders and specialized services
25:25 What does he recommend for founders on prioritizing roles in a small organization
28:54 How does he approach the initial launch of a new agency or business venture
30:13 What challenges does he anticipate after launching and scaling a business

👉 I highly suggest you watch this entire exchange between John Ghiorso and ⭐️⁠Todd Westra⁠ 📈
👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you!

✅ 1. Subscribe and Listen to ⁠⁠The Growth and Scaling Podcast with Todd Westra ⁠⁠
✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 
👉 ⁠https://content.toddwestra.com/⁠
✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠⁠https://captainscouncil.com/home⁠⁠
✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠⁠⁠https://outreach.withmoku.com/