UNHINGED Woke Journo DEFENDS Sweet Baby Inc ATTACKS Gamers!

Emma Kent Defends Sweet Baby Inc., Attacks Gamers Questioning DEI in Games

Former Eurogamer journalist Emma Kent sparked outrage this week with her controversial comments about DEI consultants and the role of Sweet Baby Inc., headed by Kim Belair, in the gaming industry. In a recent social media thread, Kent defended the role of DEI consultants like Sweet Baby Inc. and dismissed fans questioning these consultants as “fabricating rage bait” and lacking real industry insight. She even went as far as to accuse these gamers of fueling “conspiracy theories” about forced diversity.

But gamers aren’t buying it. Kent’s remarks have intensified the backlash against Sweet Baby Inc., a consulting firm known for inserting DEI-focused narratives into popular titles, including Unknown 9: Awakening. Many fans feel these forced initiatives come at the cost of authentic gameplay, and Sweet Baby Inc.’s track record only stirs up more frustration.

Adding fuel to the fire, Belair openly encourages developers to pressure AAA studios into hiring DEI consultants, even if it means “terrifying” marketing teams. This, Belair claims, keeps the company’s DEI-driven approach at the forefront, pushing the narrative that diversity mandates should trump traditional gameplay mechanics and story depth. Sweet Baby Inc. games continue to come under fire for prioritizing “woke” messaging over the immersive experience fans love.

Despite Kent’s attempts to silence critics, gamers are calling out this trend and questioning Sweet Baby Inc.’s influence across the industry. Kim Belair and her DEI-driven Sweet Baby Inc. team may see these consultants as essential, but fans are pushing back harder than ever, challenging what they see as a thinly veiled agenda in modern gaming.