“Need to Promote Sustainable Tourism: A wake up call for Europe”

Europe’s rich cultural heritage, historic sites, and breath-taking landscapes have long made it a global magnet for travellers. Although it is the world's smallest continent in terms of land surface area, there are profound differences between the cultures and ways of life in its 44 countries and that makes travelling in Europe a unique experience for any Tourist. However, the influx of mass tourism is putting severe strain on both the environment and the quality of life for local residents. Post-pandemic travel demand has surged further, putting more strain on many already overburdened destinations. This reality has led some popular tourist spots to take unprecedented actions to preserve their identity, environment, and the well-being of local residents. There are protests also in many places to limit over-tourism.