Scotty Milas' All Things Considered Franchising Podcast with Betsy Hamm, CEO of Duck Donuts

Betsy Hamm is the CEO of Duck Donuts, a rapidly growing brand that is taking the
franchising industry by storm. Scott Milas Franchise Coach is a consulting organization
that helps people research and explore business ownership and provides free services to
their clients. Betsy and Scott spoke at the International Franchise Association in Vegas,
discussing the success of Duck Donuts and Betsy's history in the franchising industry.
Betsy started out in the Duck Donuts marketing department and eventually worked her
way up to become the CEO. Duck Donuts is a popular brand that has gained national
recognition for its delicious donuts. Betsy is proud to have been a part of the company's
success and looks forward to what the future holds.

Betsy was attracted to franchising, particularly the emerging brand Duck Donuts, when
they heard about the opportunity. She had friends who vacationed in the Outer Banks
and knew of the brand and were excited to hear that the speaker was considering taking
the interview. Betsy was intrigued by the brand, as it had the potential to become a
national household name with the help of a sophisticated marketing campaign. Though
Betsy had no prior experience or knowledge of franchising, she was drawn to the
challenge of taking a brand from a regional presence to a nationally recognized one.
When she started, there were 20 shops open, with 15 franchising. She saw this as an
exciting challenge and took on the job.

The conversation between Scotty and Betsy discusses how one ended up as the CEO of
an international donut franchise despite having no franchising experience. Betsy started
out as a marketing employee with the company and took on more responsibilities as the
company grew. She was surprised to find herself in the CEO role, but it has been
successful. She reflects on people who have been displaced from corporate America and
are considering whether to stay on that journey or start their own businesses. She then
reflected on her own experience and his first 24-36 months moving out of corporate
America, and how it has been successful. She notes that the company she was working
for before has been voted one of the best places to work.

Scotty and Betsy discuss the transition Betsy made from a corporate environment at
Hershey's to a franchise organization. Betsy noted that she thrives in the environment of
a franchise organization because she got to grow and do things differently. She also got
to have the spirit of entrepreneurship while relying on the support and structure of the
franchise system and other franchisees. Scotty mentioned that Betsy had to come up
with a lot of visionary ideas in the corporate environment, and in the franchising space, they are now developing processes.

Scotty Milas can be reached at scott@scottmilasfranchisecoach.com and at (860)751-
9126. His website about franchising is https://www.scottmilasfranchisecoach.com. Scotty's podcast website can be found here: https://www.allthingsconsideredfranchising.com

Betsy Hamm can be reached at https//: www.duckdonuts.com.

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