Scotty Milas' All Things Considered Franchising Podcast w/ Kim Woods

Today’s guest on All Things Considered Franchising is Kim Woods.

Kim is a franchise developer with Authority Brands and Color World Painting. She recently became a CFE Certified Franchise Executive and transitioned out of marketing and lead generation.
Kim has an extensive background in franchising and spent 10 years in the Naval Reserve.

Scotty asked Kim what direction someone should go in when getting into franchising and becoming an entrepreneur. Kim suggested that one should understand that they are getting into a proven
model and that they need to have the drive to grow their business and hire the right people to
help it succeed.

Scotty mentioned there is a lot of diversity in the franchising industry and that there
are now over 4,000 franchisors in the US.

Scotty and Kim are discussing Colorworld Painting, a commercial and residential painting franchise managed by Authority Brands. Kim explains that Colorworld Painting offers interior and exterior painting, holiday lighting, power washing, and cabinet door replacement in addition to painting. Franchisees do not need painting experience, as they will hire 1099 employees to do the painting. Franchisees must have the ability to go into a home and work with people or manage people.

Kim reassures that although sales is part of the job, franchisees are only going to the homes of people who have invited them in because they need their services. Color World has two sales trainers who are great at sales and can help franchisees increase their margins. They also assign them reps from PPG, the paint company, and Sherwin Williams, who give them continuous education on the products they should be using for their market. They also provide guidance on which products work best in different regions, such as what works in New England is different than what works in Florida.

If you are interested in a painting franchise, this is a great episode to watch!

Scotty Milas can be reached at scott@scottmilasfranchisecoach.com and at (860)751-9126

Kim Woods can be reached at kwoods@authoritybrandsllc.com and at (630)475-5753

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