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Car Subscriptions Keep Safety Behind Paywall Coming Near You
The video discusses the trend of car manufacturers placing essential and luxury features behind subscription paywalls, turning car ownership into a more costly, ongoing expense. The speaker references BMW, which pioneered the concept by requiring payments for features like heated seats, even if the hardware is pre-installed. Hyundai, Audi, and other automakers are following suit, planning to charge for features such as safety upgrades, wallpapers, and more through their respective "features on demand" programs.
This strategy allows automakers to raise profits without increasing car prices, responding to the demand for high-tech and "smart" functionalities. The video critiques this model as burdensome, especially given the high cost of new cars (around $47,000 on average) and the substantial monthly payments ($700+). While this move promises additional revenue (projected to reach $20 billion by 2030), it raises concerns about financial strain on consumers. Ultimately, the trend risks alienating buyers who are reluctant to pay recurring fees for features that were previously standard or accessible through a one-time purchase.
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Disclaimer:
These videos are not encouragement for viewers to go and harass these people. The videos are for journalism purposes only and we do not condone any such harassment or hate. As mentioned in the video we soley make these for strictly news purposes. No offence is intented towards any individuals featured in this video.
00:00 BMW Heated Seat Subscription
00:12 Intro
00:24 Monthly Subscriptions In Cars
01:28 Pay A Subscription In Your Vehicle
02:49 Hyundai Will Lock Car Features Behind A Paywall
04:53 Car Subscription Service Is A Scam
05:08 BMW Trying To Monetize Cars Like Xbox/ PSN
06:50 Subscription Fees On Already Pricy Cars
07:48 Closing
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