Entertain, Inform, Influence: The Art of Digital Storytelling with Aileen Rae Perez

Aileen Rae Perez, a digital journalism innovator at GMA Network, shares how she helped grow the network's online following from 2 million to over 211 million by embracing meme journalism and interactive challenges!

She discusses her transition from print journalism to digital platforms, highlighting the power of adapting content for younger audiences while maintaining credibility.

Aileen stresses the importance of using data-driven strategies, engaging audiences with relatable content, and embracing new technologies like AI to stay relevant in today's fast-changing media landscape.

MORE ABOUT THIS INTERVIEW (and free workbooks!)
https://members.bestbusinesscoach.ca/aileen-rae-perez/

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