Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable

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➡️ About The Guest

Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.

Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.

➡️ Show Links

https://www.instagram.com/brettberishceo/
https://www.linkedin.com/in/brett-berish-029963b6/
https://brettberish.com/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/
Hustle & Flowchart Podcast - https://hustleandflowchart.com/
NetSuite — https://netsuite.com/scottclary/
Indeed - https://indeed.com/clary
LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro
02:57 - Building a Business
05:00 - Standing Out from the Competition
08:40 - Early Entrepreneurial Passion
16:58 - Biggest Wins & Losses
19:05 - Modern Branding Strategies
22:39 - Navigating Cultural Shifts in Business
23:52 - Sell or Hold? Brett’s Take on Entrepreneurship
28:55 - Sponsor: Hustle & Flowchart Podcast
29:37 - The Secret to Entrepreneurial Success
30:54 - Tying Your Brand to Culture
33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard
36:18 - The Ace of Spades Story
47:10 - Brett’s Vision as an Entrepreneur
51:11 - Crafting Great Products
52:23 - Social Media & Brand Building
53:48 - Authenticity Through Social Media
54:39 - Sponsor: LinkedIn Jobs
55:51 - Branding with A-List Talent
57:38 - The Politics of Building a Brand
1:01:07 - Key Lessons from Brett’s Journey
1:02:50 - What "Self-Made" Means to Brett
1:17:50 - Advice for Brett’s Younger Self

➡️ Success Story Podcast - Stories Worth Telling

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Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.

He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

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