Know Your Audience – Key to Writing Effective Horror

When writing horror, it is important to remember your audience. Who are you trying to scare? Horror stories can be tailored for different audiences, and knowing who your target market is will help you focus your story on what will frighten them the most. If you are writing horror stories for adults, then you can use more graphic images and language. However, if you are writing for children or young adults, you will need to be careful with the level of violence and gore that you include in your story. Remember that writing horror is all about scaring people, so make sure that whatever fears or anxieties you tap into are ones that will resonate with your target audience.