Unknown 9 Awakening is a WOKE FLOP! GameStop Exposes DISASTROUS Sales!

GameStop Insider Leaks DISASTROUS Sales Data for "Unknown 9: Awakening" – A Game on the Brink of Collapse
Unknown 9: Awakening, the much-hyped title developed with the controversial consultancy Sweet Baby Inc., has already begun to crumble just a month after launch. The sales have essentially flatlined, and the Twitch player base has all but disappeared. What happened?

SmashJT recently shared an email from a GameStop insider who exposed the grim reality of Unknown 9: Awakening's failure. While the data hasn’t been verified independently, the claim is staggering: 2,900 GameStop stores were sent copies of the game, but outside of roughly 50 pre-orders, ZERO additional copies have sold. That’s right—Unknown 9: Awakening is sitting in retail limbo.

Sweet Baby Inc.’s Involvement Raises Questions
At the heart of the issue is Sweet Baby Inc., a consultancy notorious for its heavy focus on DEI (Diversity, Equity, and Inclusion) initiatives. Headed by Sweet Baby Inc CEO Kim Belair, the company has been involved in several gaming projects that have struggled to find their audience. With Unknown 9: Awakening, Belair’s approach of prioritizing messaging over gameplay has alienated players, leading to a massive backlash. Many gamers now associate Sweet Baby Inc.’s woke agenda with forced political narratives that detract from the fun and immersion players expect.

From the start, Unknown 9 struggled to generate any buzz. Its poor sales are compounded by the fact that it has also flopped on Twitch, where its player base has vanished. Four days after its release, Unknown 9: Awakening peaked with only 285 players on Steam. It’s now clear that Sweet Baby Inc’s Unknown 9 Awakening has not connected with its audience, leading to a collapse in both retail and online sales.

Zero Online Sales – A Death Sentence for Unknown 9
The situation is even worse when it comes to online sales. Despite GameStop having 500 units available for shipping across both PS5 and Xbox platforms, the demand was nonexistent—not a single copy sold. This is unheard of in the current digital-heavy marketplace, where most successful games thrive through online platforms. Unknown 9 Sweet Baby Inc’s game has completely failed to spark interest among gamers.

A Pattern of Failure: Sweet Baby Inc and Woke Narratives
A key reason behind the game’s poor reception lies in Sweet Baby Inc’s woke approach to game development. Unknown 9: Awakening was designed under the guidance of Kim Belair and her team at Sweet Baby, who are known for pushing DEI-focused content in their projects. Unfortunately, this often comes at the expense of what gamers value most: gameplay. Sweet Baby Inc's Unknown 9 Awakening placed narrative messaging at the forefront, leading to a disconnection with its player base.

Woke Sweet Baby Inc has developed a track record of underperforming titles, with players increasingly rejecting the overt political messaging in their games. Unknown 9: Awakening is just the latest example of a project falling victim to this flawed strategy.

The Future of Unknown 9: Awakening Looks Grim
With zero sales, a dying player base on Twitch, and dismal performance across all platforms, it’s clear that Unknown 9 Awakening Sweet Baby Inc is on a fast track to becoming one of the year’s biggest flops. The failure of this title can largely be attributed to Sweet Baby Inc's controversial approach, which prioritized pushing political agendas over delivering engaging gameplay.

If Unknown 9: Awakening can’t even maintain a steady player base a month after launch, it’s hard to see how it will ever recover. The lack of interest, combined with poor sales, suggests that this game is beyond saving. Sweet Baby Inc's unknown 9 awakening may soon be another forgotten title, destined to disappear in the sea of failed IPs.