There Is No Such Thing As The COSMO Algorithm! | SSP #606

In this episode, our guest is an expert on AI and Amazon Science papers. He'll talk about Rufus, COSMO, Project Amelia, and all other AI advancements from the Amazon side and beyond.

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Join us for an engaging discussion with Kevin Dolan from Pacvue AI Labs as we explore the cutting-edge advancements in AI and Amazon's pivotal role in shaping this dynamic landscape. We'll unravel the mysteries behind intriguing names like Rufus, COSMO, and Project Amelia, representing Amazon's ongoing AI initiatives. Kevin shares his expertise on the evolution of AI from its early conceptual roots in the 80s to the transformative impact of transformer models around 2019, which paved the way for groundbreaking applications like ChatGPT. Discover how Amazon's increased investment in AI research is manifesting in published papers and sophisticated models that are revolutionizing customer interactions.

We also explore Amazon's integration of AI in tools for sellers, highlighting the launch of advertising AI that optimizes campaigns with precision. The potential of AI in enhancing tools like Helium 10’s Adtomic and Cerebro for more efficient Amazon PPC campaigns and keyword filtering is discussed, along with the impact of Amazon's Rufus on the shopping experience. While Rufus aims to improve customer interactions, we critically assess its current limitations and ponder its potential to shift some search activities directly to Amazon from platforms like Google and Pinterest. Additionally, we dive into Amazon's transition from lexical to semantic search, emphasizing the importance for sellers to align their product listings with customer needs for visibility and success in an AI-driven environment.

Lastly, we examine AI-driven tools like Project Amelia in Amazon's Seller Central and their potential impact on brands and sellers. While chat-oriented interfaces may translate vague intentions into useful actions, skepticism remains regarding their revolutionary potential. We emphasize the importance of exploring third-party tools like Helium 10 for added value and addressing the hype surrounding changes in seller practices, reassuring listeners that successful strategies remain largely unchanged. Kevin's insights and our conversation shed light on the future of AI in e-commerce, leaving us excited for what's to come in this rapidly evolving field.

In episode 606 of the Serious Sellers Podcast, Bradley and Kevin discuss:
00:00 - Advancements in AI and Amazon Science
00:41 - Decoding the Amazon COSMO Algorithm
08:42 - AI Model Cost Efficiency Advancements
09:48 - Amazon's AI Innovations and Rufus
14:59 - Implementing AI Chatbots Inside Online Marketplaces
20:29 - Enhancing Amazon's Semantic Search Capabilities
21:12 - Leveraging Rufus and COSMO for Selling Success
26:59 - Impact of Science on Amazon Practices
28:10 - Enhancing Amazon's Product Understanding With AI
30:01 - Customer Preferences for Pregnant Women
35:22 - Amazon's Data and Product Listings
37:30 - Amazon's Project Amelia in Seller Central
38:42 - Amazon's AI Recommendations for Sellers

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