Scotty Milas' All Things Considered Franchising Podcast with Ron Taylor of Edible Arrangements

If you are currently interested in purchasing a franchise but are concerned about market saturation or how to balance the work/home relationship, then you need to watch this interview!

In this episode of All Things Considered Franchising, Scotty Milas speaks with Ron Taylor. Ron is a former multi-unit operator and owner of Edible Arrangements, a well-known brand in the food industry. With a background in the food service industry, Ron and his wife Lori decided to start their own business and chose Edible Arrangements as their franchise. Over the course of 17 years, they successfully built up their business to nine units and became the number one sales store in the franchise system for four consecutive years.

In this episode, Ron shares his journey in the food industry and how he and his wife decided to start their own business with Edible Arrangements. He discusses the strengths and weaknesses of franchising, the importance of self-awareness in choosing a franchise, and the key questions to ask when considering a franchise opportunity.

As Ron states, “Franchising is like a stock car. Everybody gets the same playbook. Can you do it better than the next guy?" In addition, Ron emphasizes the significance of understanding one's own skill sets and finding a brand that aligns with those skills. He debunks the myth of a saturated market and highlights the importance of outperforming competitors through excellent service and execution. Ron concludes by discussing the importance of having an exit strategy and the balance between work and family life when running a franchise. He illustrates his point by saying, “You have to be in lockstep with your family. The business is part of the family and it has to get the same attention."

Key Takeaways:
-Franchising provides a playbook for operators to execute and succeed in a specific industry.
-Understanding one's own skills and finding a franchise that aligns with those skills is crucial for success.
-A saturated market can be an opportunity to outperform competitors through excellent service and execution.
-Having an exit strategy and planning for the long-term future of the business is essential.
-Balancing work and family life is important when running a franchise.

Scotty Milas can be reached at scott@scottmilasfranchisecoach.com and also at (860)751-9126.
Ron Taylor can be reached on Linkedin: linkedin.com/in/rontaylor-tsg

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