Scotty Milas' All Things Considered Franchising Podcast w/ Dennis Schooley CEO of Schooley Mitchell

In this episode of "All Things Considered Franchising," host Scotty Milas sits down with Dennis Schooley, the founder and CEO of Schooley Mitchell, to dive deep into the world of cost reduction consulting within the franchising industry. With a background as a Certified Public Accountant, Dennis established a strong reputation in the franchising industry with over 275 franchises in the US and Canada in 2004 and 2001, respectively. He is known for creating a robust cost-reduction consultancy model that balances professional ethics and business resilience.

Scotty and Dennis discuss the principles and processes that have helped Schooley Mitchell grow to over 275 franchises, adapting through various economic climates while maintaining stringent ethical standards and professional integrity. Dennis provides an in-depth look into Schooley Mitchell's business model, emphasizing the importance of a dedicated support system for franchisees. Dennis tells Scotty, “People buy from people they like.”

Dennis also touches on the importance of sales aptitude and networking skills for franchisees, highlighting what sets Schooley Mitchell apart in providing extensive backend support and vendor relationships. As he explains to Scotty, “There’s an altruistic value here: you’re helping other businesses or nonprofits towards their own goals.”

Key Takeaways:
-Business Model Resilience: Schooley Mitchell has been successful by sticking to its core principles and processes while adapting to changes over the years.
-Sales Aptitude Needed: Franchisees should have management, executive, sales, marketing, or consulting experience, along with a good amount of motivation and comfort in talking to business professionals.
-Back-end Support: A major distinguishing factor for Schooley Mitchell is its robust backend support system, where analysts perform the tedious, technical work and maintain monthly client reviews.
-Vendor Relationships: The franchise benefits from a vast and meticulously managed database of vendors, some offering special pricing exclusive to Schooley Mitchell clients.
-Franchise Industry Advice: Dennis emphasizes the value of joining a franchise with a proven system and "secret sauce," advising prospective franchisees to seek opportunities offering strong support and validated success metrics.

Scotty Milas can be reached at scott@scottmilasfranchisecoach.com and at (860)751-9126.
Dennis Schooley can be reached at linkedin.com/in/dennisschooley

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