Can BRICS offer a counterbalance to the existing world order?

Can BRICS offer a counterbalance to the existing world order?
The 16th BRICS summit will have five new members, doubling the group's strength to 10.
Leaders from several other countries are also attending.
Some of them, like Turkey and Malaysia, have already applied to join the growing alliance.
The event allows President Vladimir to signal to the West that he has not been isolated because of the war in Ukraine.
It's also an occasion for other member states to amplify their voices and policies.
So, what's behind the rapid expansion of this bloc?