Welcome to ‘Post-Journalism’: How Polarization Became the Business Model—Martin Gurri [CLIP]

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"In 2500 years of literacy, there were possibly 300 million people who considered themselves to be authors to an audience…In the last 40 years, we have 5 billion. This has just exploded exponentially…When you have 5 billion people in a room, what happens? Well, it's gigantic noise.

…How do you get attention in this enormous, gigantic room with 5 billion people in it all talking at the same time? Number one, you want to talk louder than anybody else, so yelling and screaming is favored by the structure.

Number two, if I can get you to start yelling at me, and then people start leaning up behind me saying, 'oh yeah, he's a bad guy. He's one of those guys,' and suddenly I'm a leader of my tribe, I get way more attention."