6. Advertising Models

1. AIDA Model (Attention, Interest, Desire, Action)
The AIDA model is one of the oldest and most well-known frameworks used in advertising. It outlines the stages a consumer goes through from first being exposed to an ad to making a purchase.

Attention: The ad must capture the audience's attention. This could be done through visuals, headlines, or intriguing statements.
Interest: Once attention is captured, the ad must generate interest by communicating the product's benefits or relevance to the consumer.
Desire: The consumer moves from interest to desire, where they start thinking about how the product could solve their problem or improve their life.
Action: The final step is encouraging the consumer to take action, whether it's making a purchase, signing up for a service, or engaging further with the brand.
Application: The AIDA model is especially useful for guiding the creative process in marketing campaigns, ensuring that each stage of the consumer's journey is addressed in the messaging.