5. Media Planning

1. Set Clear Advertising Objectives
Define what you aim to achieve through your advertising efforts. Your objectives should be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). Common advertising goals include:

Increasing brand awareness
Driving website traffic or lead generation
Boosting sales or conversions
Promoting a new product or service
The objective will shape the media selection and approach. For example, brand awareness campaigns may prioritize reach and frequency, while direct response campaigns focus on conversions and specific actions.