4. Evaluation of the Effectiveness

optimizing future efforts. The evaluation process involves measuring various performance indicators to assess whether the advertising objectives were met and what can be improved. Here’s a step-by-step guide to evaluating the effectiveness of an advertising strategy:

1. Define Success Metrics and KPIs
Before you evaluate, you need to identify the Key Performance Indicators (KPIs) that align with your advertising goals. These could include:

Awareness Metrics:

Impressions: The number of times your ad was displayed.
Reach: The number of unique people who saw your ad.
Brand Recall: Survey data or brand lift studies showing how well consumers remember your brand.