Prime Time Show Extra: The PCA Alliance and Consumers

On Prime Time Episode 320, our Dunbarton Tobacco & Trust Industry Deliberation segment focused on the announcement of the PCA Alliance. The PCA Alliance introduced two new membership tiers, one for non-tobacco business and one for consumers. Any time consumers and PCA comes up, it becomes one of the most debated topics in the cigar industry. Coop and Aaron break down what this means and gives their thoughts on what was announced.