Crypto Media Has Become a Race To The Bottom with Mitchell Moos - Beyond The Beat Ep #17

In episode #17, Pedro Solimano interviews Mitchell Moos, former CEO of Crypto Briefing. They discuss the challenges of crypto journalism, including the commodification of news, the role of AI, and the importance of traffic analytics.

Mitchell highlights the economic struggles of investigative journalism, the lack of brand loyalty, and the career shifts journalists make—often to PR—due to financial pressures. They also explore how AI is reshaping the industry, the decline of print, and the need for new journalists to become subject matter experts.

Are you ready?

Takeaways:

- Crypto media operates more like a commodity than a product.
- AI adoption in media can provide a competitive edge.
- Traffic analytics are crucial for successful news production.
- Investigative journalism faces significant economic challenges.
- Sustainable media models are hard to establish in crypto.
- Journalists often work out of passion rather than profit.

Episode chapters:
0:00 intro
0:55 The state of crypto media - Loyalty, Google search and AI
3:44 From firefighter to crypto journalist
7:10 Why I loved covering crypto mining news
8:42 Is Bitmain a threat to the mining industry?
11:25 Traffic is king
13:06 Monetizing in-depth investigations
16:46 Legal repercussions of reporting news
17:50 Becoming the CEO of Crypto Briefing
23:56 Accuracy vs speed in reporting
25: 38 Social media is changing the news landscape
27:24 Financials of media outlets
30:44 Media outlets need to adapt to social media platforms
33:16 Tips for the newcomer journalist and content creator
37:52 Skills of a media outlet CEO
40:02 AI will disrupt written content - Risks and threats
48:48 Book recommendations

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