Amazon Unboxed Recap, Banned On Etsy! and Amazon Bundling Change | Helium 10 Weekly Buzz 10/17/24

This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok wants to turn millions of Americans into paid shopping influencers
https://restofworld.org/2024/tiktok-shop-influencers-us/

Amazon bundles online shopping of groceries and nonfood items
https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/

Amazon Unboxed Updates:
Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners)
https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw

Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw

Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads
https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw

Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw

New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance
https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw

Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance
https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw

Understand the top combinations of ad touchpoints that drive conversions
https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw

Build a holistic first-party data strategy with Ads data manager
https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw

Amazon DSP launches Performance+ tactics into beta
https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw

Create impactful interactive audio ads in just a few clicks with Audio generator
https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw

Create high-quality AI-generated videos in minutes
https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw
Make creative development a breeze with AI creative studio (beta)
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw

Interactive ads expand availability across streaming TV into Prime Video
https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw

Understand the value of new-to-brand shoppers beyond immediate sales
https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw

Maximize your campaign impact with the new Amazon DSP experience
https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw

Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies:
Freedom Ticket Webinar - http://h10.me/ftoctober
Meganar - http://h10.me/meganar
Winning Amazon Advertising Strategies - http://h10.me/adsoctober
Sydney, Australia Event - http://h10.me/sydney
Milan, Italy Elite Workshop - http://h10.me/milan
Dubai, UAE Event - http://h10.me/dubai

Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:07 - Etsy is THE WORST!
05:38 - Amazon Bundling Change
06:44 - TikTok Influencers
08:23 - Amazon Shopping Test
09:59 - Compliance Fast Track
10:31 - FBA New Selection Perk
11:30 - Large & Heavy Returns
12:15 - Online Events
15:19 - Sydney, Australia
15:49 - Milan, Italy
16:30 - Dubai, UAE
16:51 - Amazon Unboxed Recap

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup