The Crisis in Marketing: What You're Missing

We dive deep into the evolving world of marketing! In this episode, we sit down with marketing veteran Gee to explore the crisis in marketing and what you're missing. If you've ever wondered why your marketing efforts aren't hitting the mark, this conversation is for you! We'll delve into the importance of emotional intelligence, content creation, and the art of balancing efficiency with effectiveness. Join us as we uncover how AI and digital marketing can revolutionize your strategy.

Fun Facts:
1. Our guest has been shaping brands since the dial-up internet age!
2. Gee's agency has helped over 400 startups across 20 countries.
3. Discover why he prefers tea during the week and coffee on weekends!

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All Products and Gear Used in this video
Panasonic S5iiX
Audio Technica BP40
Rodecaster Pro 2
Elgato Promoter

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Question - Gee Ranasinha emphasizes the importance of market orientation and listening to customer feedback. How can businesses implement systems to better capture and act on customer insights?

⏰ Timecodes ⏰
00:00 - Intro
01:43 - Coffee vs Tea Drinkers
05:06 - Career Insights
08:49 - Marketing Crisis Today
15:52 - Inefficiency of the Efficiency Model
24:08 - Efficiency vs Effectiveness in Marketing
35:10 - Advocating for Creativity in Marketing
39:15 - Boosting Creativity Techniques
40:45 - Communicating with Your Boss
45:50 - Data Interpretation for Marketing Decisions
51:37 - Marketers as Their Own Customers
54:30 - Returning to Good Marketing Practices
01:02:10 - Marketers as Business Peacekeepers
01:03:50 - Finding G
01:06:11 - Final Thoughts