Passion to Profits: How to Build Online Courses and Webinars that Sell Themselves with Jacob Salem

“Don't compare your current situation to everybody else's highlight reel that's on social media.” —Jacob Salem

As more learning has shifted online, the demand for high-quality, engaging course content has never been higher. Yet creating a successful program requires more than just great content— it demands strategic packaging and promotion.

In this episode, serial entrepreneur Jacob Salem joins Scott to provide an inspiring roadmap for turning your passion into prosperity. Before founding EZMetrics ™, Jacob took a leap of faith to invest in himself through Zig Ziglar training, which led to an opportunity to manage their Facebook page. He was then able to turn this project into a thriving digital marketing agency through relentless action and learning.

Listen in as Scott and Jacob share strategies for cold outreach, webinars, and monetizing your expertise through information products, the importance of faith in entrepreneurship, how to create online courses that sell on autopilot, battle-tested models for generating passive income by packaging your knowledge, the value of community support, plus much more.

Episode Highlights:
02:00 Investing in Oneself
05:47 Turn Social Media Following Into Financial Success
12:13 Monetize Your Voice
16:48 Marketing Strategies
24:28 Overcoming Struggles as Christian Entrepreneurs
28:24 Faith-Driven Entrepreneurship

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