WEF 'Young Global Leader', Ida Auken: Why do you wanna own your cell phone?

"I have a friend, he says every product is a service waiting to happen. If you think about it, I mean your cell phone, why do you wanna own your cell phone? How many of you own your cell phones? How many knows if the company owns it? It's actually not a lot. I mean, you want the function, you want the service, right? Why do you wanna own a cell phone if you can just lease it?
And if you lease, why shouldn't you lease your refrigerator or your washing machine or your dishwasher or... Why do you want to own it? I mean, it's not like the plastic in the middle is like, you I own a broke dishwasher. I mean, wow. No, why don't you want to go into a business model where the company owns it? You know what happens when the company owns it? Actually, they can bring down the prices because they don't have to buy new metal and new plastic. They design a much better product. It lasts a lot longer if they have to pick it up when it breaks.
They might even send somebody to fix it. And in the end, they will do a better product and you will get a lower price. And all the math is done on this and it's McKinsey. So if somebody thinks I'm like a green freak talking about stuff, this is actually calculated by McKinsey that it's much cheaper to lease a washing machine if you get the business model right because you don't have to own all of this. So this change from product to service is pushing a lot of this of the circular economy because the second the business owns the products they start designing in a way where everything can be taken out and reused and then you get the incentives rights."