Jason H. Karp: You as consumers have a lot more power than you realize.

2 months ago
11

"You as consumers have a lot more power than you realize. Most of what we talked about today were top-down solutions of how we can work with government to help. But the fastest way to help is if consumers start boycotting with their wallet.
I say this without exaggeration, that if any one of these public companies mentioned today or any of the large companies that you know of, the big food companies, if they had just a 5% drop, just 5 in sales, if you had, all of you here, or hopefully there's some very, very, very large influencers listening or celebrities, if any one of those people came out and said, do not buy U.S. Kellogg's cereal until they put in the same ingredients that they sell abroad. And that caused sales to decline by 5 percent, just 5, in one quarter. They would change this overnight."

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