343 Industries Becomes Halo Studios and NOTHING Will Change!
343 Industries has been rebranded to Halo Studios and they announced several Halo projects are in development and they are going to use the most cutting edge gaming technology to bring the FPS staple back to its roots. They believe that Halo became popular because of its cutting-edge graphics, not it's genre defining gameplay, characters and story. No, it's about selling pixels at a time that has never been less profitable.
This is a new coat of paint on a condemned house. All the idiots are still in place, including the Pride pushing Chief of Staff Melissa Boone and she is on a mission to make this studio as diverse as possible!
Halo has never been more dead.
Sources:
Smash JT: https://twitter.com/SmashJT/status/1843126926342492573
That Park Place: https://thatparkplace.com/microsoft-rebrands-halo-developer-343-industries-to-halo-studios-announces-multiple-new-projects-are-in-development-and-claims-they-are-changing-the-recipe-for-new-halo-games/
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