Kellogg's has faced criticism for using artificial dyes in its cereals

Kellogg's has faced criticism for using artificial dyes, such as Red 40, Yellow 5, and Blue 1, in its cereals, which have been linked to hyperactivity and other health concerns in children. Despite growing pressure to remove these dyes, Kellogg's has defended their use, claiming that children prefer brightly colored cereals, which are more appealing and enjoyable for them. However, in response to public concern, the company has begun reformulating products in some markets, like Europe, where stricter regulations exist.