International Business Etiquette: What to know about Africa vs Europe

In this video, we dive into the fascinating world of international business etiquette, comparing the practices in Africa and Europe. Understanding cultural differences is key to building successful business relationships, and this video will help you navigate these diverse regions with confidence. We'll explore how greetings, communication styles, decision-making processes, and meeting protocols vary between African and European countries. From the importance of personal connections in Africa to the more formal, time-sensitive approach in Europe, this guide will give you valuable insights to avoid common pitfalls and excel in your global business ventures. Whether you're expanding your business or collaborating internationally, this video will equip you with the right etiquette to succeed.